Video Plus 1 of Belmont, MA is a video rental and sales store - providing the latest releases and an extensive array of videos from a wide range of genre.
Although Video Plus 1 enjoys considerable success at their store, they had been eyeing the 'Web' as a potential place to increase their market. They did want to make sure more people knew about their store and realized that many people were 'turning to the web' when it came to finding out about even local businesses - restaurants, theaters, and of course video stores.
Video Plus 1 wanted to focus their web presence to help move the 23,000+ videos that sit in their store. Sure, the latest releases are always getting rented out - this was not the problem. After the movie has been in the 'hot' category, it'll sit on their shelf with little activity.
Video Plus 1 wanted to help their Customers in selecting some of the 'non-latest releases'. A website that could help Customers find movies they wanted to see, perhaps with searching capabilities, perhaps by suggesting titles - this was a website that could help them.
Video Plus 1 also sells these 'previously viewed' titles, but the sales at the store was typically confined to local residents. Video Plus 1 wanted to promote their extensive inventory to a broader audience - say, perhaps- the World, maybe 24 hours a day, 7 days a week.
The Web is a place that Video Plus 1 can do business.
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